Bodden, Valerie, Identify and
Evaluate Advertising. pgs. 40. Lerner Publishing, 2015. $30.65.
INFORMATION
What is advertising? How do they
work at persuading us? How does one distinguish fact from opinion and evaluate
different biases? This book answers these questions and more in this guide.
This book as well as the others in
the series a great addition to a common core non-fiction collection. The layout
is great, the information is useful. The use of examples as well as tips and
instruction on how ads work, figuring out biases, and how to discern articles
from ads are just a few steps the author talks about. Easily tied back into the
“Big 6” and other common core methods and standards, readers will have an easy
following this book and teachers will be able to use it in their classroom
instruction. Included are a glossary, index, further information sources, and a
selected bibliography for further exploration. EL, MS. ESSENTIAL. Reviewer:
Jessica Moody, Library Media Specialist, Olympus Jr. High.
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