BUYING ADVISORY: EL, MS - ESSENTIAL
AUDIENCE APPEAL: HIGH
What is a trend or a fad? It's when something gets really popular - but it doesn't last for long - the faster its rise to trend, the quicker its descent. Through fads like Pokemon Go!, Crocs, the Hula Hoop and Beanie Babies, Kira Vermond tells the stories, describes why it's important and what happened to make it popular or stop it short.
I found this so interesting and nostalgic - I remember most of these fads (ok, not the theft of the Mona Lisa, Beaver Hats, or Hobble Skirts.) Clayton Hanmer's cartoon illustrations are really funny. After telling the story of the popular item, Vimond would describe what happened in a section called "What does it all mean?" There we learned about the research, psychology or economics behind it all. Very up to date, includes Starbucks Unicorn Frappucino (2017). Not all the fads are good things - the vaccination debate and Nazi Propaganda are both covered. Includes sources and an index.
Lisa Librarian
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